UTG´s business foundation builds on the following principles:
Credibility – Keep your promises – both to customers and colleagues. If you cannot keep your promises, inform the customer/colleague accordingly.
Honesty – Do unto others as you would have them do to you (the golden rule).
Business acumen – All business must be profitable, but short-term earnings must not be made at the expense of long-term customer relations. Deals must be win-win.
Agility – The customer is not always right – but the customer’s challenges are our challenges, and we must do everything to help the customer.
Competitiveness – In everything we do, we will strive to be the best in the market.
Diversity – Everybody is unique – both when it comes to customers and colleagues . We must treat everybody differently, in order to treat them equally.